G-Amber.
An e-commerce redesign for a handmade amber jewellery brand, with a smoother checkout and fewer abandoned carts.
A checkout that was losing sales
G-Amber sells handmade amber jewellery online. The existing store looked the part, but the checkout was causing drop-off and abandoned carts.
We focused the redesign on the path to purchase: cleaner product presentation, a clearer flow, and a checkout that gets out of the customer's way.
A cleaner store and checkout
We rebuilt the store around the buying journey, with product pages that present the jewellery well and a checkout designed to reduce friction on every device.
- Redesigned store and product pages
- New, streamlined checkout flow
- Cleaner product presentation
- Mobile-ready throughout
- Focused on the path to purchase
Fewer abandoned carts
The redesigned store gives G-Amber a smoother checkout and a cleaner shopping experience. With less friction on the path to purchase, more customers complete their orders.
What would you like to build?
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